Sophie
Webb—
Freelance Copywriter, Creative director, brand strategist
& artist

I create brands humans love spending time with. I’m an experienced copywriter with an eye for design and art direction. I get into the nitty gritty of brand psychology and produce inspiring creative strategies to brief designers. I engineer clear and concise messaging frameworks, and craft unique voices and write engaging copy. The result—I give you a distinct brand that attracts and engages the people you want to talk to. Best bit— you have the power to grow, retain and convert.

I grew up in rural Cheshire on a smallholding with a family of environmentalists, innovators, entrepreneurs and aspiring farmers. As a child I was surrounded by home grown organic vegetables and a menagerie of animals. I’m convinced I have very good immune system because of being covered in mud and animal poo most of the time. I went to art college and then studied Psychology BSc (Hons)—deeply rooting my value for the arts, environment, innovation and wellbeing and how they support each other.

I went on to work in the advertising industry, learning my craft at Mccann with some of the industry’s greats on big advertising campaigns for brands like Xbox, Shelter, Magnum, Nescafe and MasterCard. Alongside, I helped small businesses with branding projects, including my family’s business, where Tidy Planet was born, now a successful global environmental business turning waste food into fuel. In 2012, I had a New Age sabbatical, where I trained to be an acupuncturist. As well as a small clinical practice, this led me into the world of health tech and innovation labs.

In 2019, I became Associate Creative Director at Breakthrough Media leading the creative team on the UK government’s counter-extremism project. Most recently I’ve grown my freelance consultancy business, where I’ve focused on brand strategy, tone of voice (TOV) development and storytelling with some exceptional design agencies in the UK and US— DesignStudio, YourStudio, Rosie Lee, Here Design and The Raw Materials and some nifty UK environmental startups.

The pandemic gave the space to get back to drawing and painting and finally had my first art show last year at the Bronwen Whitaker Gallery in London, if you fancy a look please visit sophiewebb.art, you’ll make my day!

I feel strongly about supportive working environments and creating a safe space to express opinion and experiment with ideas. I champion emotionally intelligent leadership and aim to get the best out of people by creating an environment when everybody has the opportunity to grow and shine.