Tastes of America was a pitch with Dare for McDonalds UK brand featuring some fun American dudes. It was great working with Gavin Leisfield then Design Director at Dare bring our scribbles to life with his wonderful animation, it was quite literally a honk! Wasn’t’ so sure about selling low quality burgers, but hey ho, it’s food on somebody’s plate.
Concept, Art Direction & Copywriting: Sophie Webb and Sue Modral
