SMALL STEPS Creative Direction: Branding, Digital, Print

Small Steps is a civil society organisation that protects vulnerable young men from harmful far-right influences.

We created a strong functional brand to connect with young people and house poignant information about the dangerous influences of far-right extremism, and how to spot signs of involvement.

The writing team explored the subject with journalistic rigour and explained the facts in a clear and compassionate tone of voice. We developed a website, UX and printed info.

Small Steps were delighted with the branding, and they went on to raise funding from Facebook to work on a bigger scale to protect vulnerable young people online.

ACD copywriting: Sophie Webb
Copywriter: Esra Gurman
ACD design: Mike Etheridge                                                                                                                                                         
Designer: Tammy Johal
UX Designer: James Holledge
Photographer: Mike Radford

“Sophie’s helped lead our creative department with passion, energy and focus. We work on tough, tricky briefs that explore complex social issues, this requires getting right the nuances, tone and sensitivities and Sophie has excelled with this while upholding high-quality output.”

Robert Elliot
Founder Zinc Network (Formerly Breakthrough Media)