Cazcabel Tequila is a UK brand making its way to the US. The Brits have loved their madcap brand story about a mythical snake man for 10 years. Enter stage left the Vazquez Family – prestigious Mexican tequila producers and a very knowledgeable US tequila consumer.

I was delighted when YourStudio – an award-winning retail and strategy studio, asked me to create an updated brand narrative involving the original Don Cazcabel character, making him a credible part of the new Vazquez Family story.

It was a fantastic challenge and a joy to write.

Team: YourStudio