After the blow of a heart attack, coming home from hospital can be a really difficult time. Even though these days most heart surgery is less intrusive than it used to be and patients in and out of hospital in a day or two, it often means patients have a huge gap before their first cardiac appointment and are alone at home, scared and facing major life changes.

That’s why the Day-by-Day service was designed. It’s a behaviour change app that behaves like a service and integrates the support of a real life coach and a wealth of useful bite size information and activities to help heart attack patients in every area of their life. It’s there to support them through the ups and downs, provide an understanding ear, and some inspiration to help them adjust and move forward.

I worked on this project with the wonderful team in DLBi’s Digital Innovation Group (DIG). I helped develop and write the content for service which encompasses videos, animations, activities, content cards, inspirational quotes, a website and a hospital leaflet. The service piloted in the US and got great feedback from patients.

Press release

Product Owner: Cata Cernica
Head of Content: Katherine Bletcher
Copywriter: Sophie Webb

“Sophie worked with us for nearly a year on a service for people who’ve just had a heart attack. As well as her consistently fantastic copywriting skills, Sophie also contributed many ideas, strategic thinking and a real desire to make an exceptional product. She effectively blends creativity with an understanding of people and behaviour change, which is just what is needed on many health projects. I can’t wait to work with Sophie again.”

Katherine Bletcher
Head of Experience Design, AstraZeneca

Day-by-Day Journey