Ten Thousand Starlings is a new kind of management consultancy company—driven to have a positive impact on the world. At an exciting point in their growth, they realised they needed to graduate from a homemade brand to a professional one. So, on a shoestring budget, designer Jamie Wieck on a brand strategy, a brand identity and a quick one-page website.
To begin we led workshops to help them uncover their ‘why’. The resulting proposition recognises that when Ten Thousand Starlings connect good people, good ideas and good motivations, everything changes for good. This resulted in their positioning statement—’Connecting the good’.
We created a logo suite that captured and contained the complex dynamics seen in a starling murmuration—a perfect visual metaphor for the work Ten Thousand Starlings undertakes. Expanding on Ten Thousand Starlings’ core proposition of ‘Connecting the good’, we designed a website to give prospective clients a complete overview of the consultancy’s offer in less than 60 seconds.
“Sophie and Jamie worked magic with my brand. They are gentle, thorough and deeply creative—a joy to work with.”
– Kat Maunders
Founder
Brand Strategist: Sophie Webb
Design Director: Jamie Wieck
