What I love most about working with Google is, that of all the people who could employ a bot to write all their copy, they don’t. They understand the power of words, and more so, the thought processes and beating hearts of those humans who choose the right words at the right moment.
The lovely people at Rosie Lee designed the new Google Store in Chelsea and asked me to help Google with the words. This is POS at the next level, lists of words, great joyful words. Words that shifted tonnes of tech products. Long live people, long live words.
Team: Rosie Lee/ Against Time
