What I love most about working with Google, is that of all the people who could employ a bot to write all their copy, they don’t. They understand he power of the lived experience of the people, and how that informs the writing of words that resonate with other humans and make things happen in a delightful way.
The lovely people at Rosie Lee designed the new Google Store in Chelsea and asked me to help Google with the words. This is POS at next level, lists of words, joyful and exhilarating words. Words that shifted tonnes of tech products and carried on building a mighty brand.
Team: Rosie Lee
