Working with Rosie Lee design agency and Saucony’s senior US stakeholders as a creative strategist and copywriter, I was briefed to develop Saucony’s new global TOV for a Gen Z lifestyle-focused audience— ‘run for good’, shifting the brand from ‘expert runner’ to ‘good for everyone’. With the new TOV, I created their new European Run Club Playbook. Following the success of these projects I was briefed to write the manifesto and tagline for Saucony’s takeover of the London 10K sponsorship.
Team: Rosie Lee
More coming soon!
