Loved partnering with the fintech legends at TrueLayer—an API-first payments unicorn recently ranked no. 26 in The Times 100 Tech list.
I led a full brand and tone-of-voice refresh, helping reset their messaging with bold, friendly language that speaks to an ecommerce enterprise audience. From rewriting the website to shaping messaging direction across Marketing, Comms, and Product teams, I collaborated across the business to gather perspectives, define the strategy, and bring clarity to complex ideas. Turns out, payments are unexpectedly fascinating—and the team are total champions.
Here’s a small selection of web pages, DM me for more examples of the work we did together.
