A renewable energy startup based in Cheshire needed a strong new identity to separate it from its old sister company, Tidy Planet Energy. With a shoestring budget, I helped founder Simon Webb find a clear new positioning and a memorable new name. We worked on target market insights to confirm the cost of living, and the complexity around the actual return on investment was the main barrier to the uptake of domestic solar energy.
We landed on the tagline ‘The Energy Saving Experts’, and then I worked on the positioning brief and creative territories for designer Alex Parrot to give us a joyful brand identity working on the proposition, ‘We bring the sunshine whatever the weather.’ Alex worked swiftly within our startup budget and found the perfect answer in the sunshine-power logo.
The design assets and core messaging meant Simon could put a quick website together and apply the design to the all-important van, which doubles up as outdoor advertising. We’re delighted with how things have started with the new identity and website producing a 40% increase in sales in the first 3 months and word of mouth is becoming a powerful tool for the team. Wherever the van is people stop and tell the team how it makes them smile. Striking up conversations in neighbourhoods is an important new business tool, so we’re all smiling.
Is solar energy for you? Contact Si and the team at wowenergy.co.uk
